Flag football is one of the fastest growing amateur sports. It comes with many physical and emotional benefits. It’s a fast moving game that can improve cardiovascular health, building strength, speed and stamina as well as engage hand eye coordination. It builds a sense of community which is important with everything the pandemic has put upon us. It teaches socialization and builds long-lasting friendships.

For my Senior Project I was responsible for brainstorming a project idea and build a brand identity around it.

The Village of Kenmore does not have a flag football league. This project included starting a league from the ground up, how to draw up interest in the community, where the games would be played, and how to market this brand to have a successful league.

The visual communication must be loud and exciting with a sense of community. Universally appealing. Easy to read.

Each team has a game day uniform that includes jersey shirt, shorts with player number and socks. Team kits include colors associated to each logo. Jersey shirts display the league logo on the right sleeve and the team logo on the shirt front.

Deliverables include the promotional materials furthering the audience's reach through tangible and visual means including team and league schedule postcards, fan merchandise, social media, website, and billboard advertising.

Different promotional materials furthering the audience reach through tangible and visual means including team and league scheduling postcards, fan merchandise, social media, website, and billboard advertising.

Die Cut Stickers - 3"

Fan Shirts - Unisex (S-3XL)

League Postcard with Season Schedule - 6" x 4.25"

Individual Team Mailer with Season Schedule - 4.25" x 6"

League Posters - 11" x 17"

Billboard - 47' x 21'

Social Media - Facebook/Instagram

Website - www.kenmoreffl.com