Springfest is an annual celebration at Daemen University that usually takes place right before the last week of classes of the Spring Semester. It includes games, activities, entertainment and food. It is a campus-wide celebration.

The logo and advertising design is put out as a contest to current students no matter their major.

At the time of this design Daemen had not yet received their University accreditation and was known as Daemen College.

I chose to tackle this design with bright fun colors to reflect the celebration and included the fun and entertainment into the Ferris Wheel Guitar.

The design was chosen for their 2019 Springfest Merch and Advertising.